Personal Care Formulation Guide

Koster Keunen’s research and development team has created these formulas to guide you in your development goals. These tools can be used to spark innovation ideas, expand knowledge on how a specific raw material can be used, or as a staring point for a current need.

Scroll through the list of our current formulas below. To narrow your results, use the sorting tool to the left to find exactly what you are looking for.

If you do not see a formulation you are looking for, contact us here. We may already have the formula to assist you!

  • All Natural Vegan Moisturizing Cream
    This extra-moisturizing treatment naturally soothes and restores over-stressed skin. NaturalAtum, our natural replacement for petrolatum, lubricates the skin and leaves a protective film.
  • All Over Body Balm
    Koster Keunen’s All Over Body Balm, an all-in-one balm, will revive and replenish you from head-to-toe. The formula combines AR Cocoa Butter, Sunflower Wax, and Kester Wax.
  • Becalmed Bayberry Balm
    Koster Keunen’s Bayberry Wax provides some structuring, as well as nourishment and moisture. Our Sunflower Wax is the main structurant which provides maximum stability.
  • Classic Lip Balm with SynKos 2050
    This simple cost effective lip balm glides on effortlessly and provides long lasting coverage and protection. It features SynKos 2050, a low cost synthetic wax suitable as a polyethylene and/or petrochemical wax replacement.
  • Classic Lipsticks “Valiant Poppy” with SynKos 2040
    This classic lipstick glides on smoothly and achieves beautiful coverage with some gloss. It features SynKos Wax 2040 as a better option for polyethylene and/or petrochemical waxes.
  • Classic Lipsticks “Valiant Poppy” with SynKos 2050
    This classic lipstick glides on smoothly and achieves beautiful coverage with some gloss. It features SynKos Wax 2050 as a better option for polyethylene and/or petrochemical waxes.
  • Classic Lipsticks “Valiant Poppy” with SynKos 2065
    This classic lipstick glides on smoothly and achieves beautiful coverage with some gloss. It features SynKos Wax 2040 as a better option for polyethylene and/or petrochemical waxes.
  • Color Deposition Conditioner “Ultra Violet”
    This daily color deposition conditioner is perfect for first time users looking for a fun, vibrant look or for seasoned color junkies freshening up salon color and preventing fading.
  • Cream with Kostol Natural E
    This extra-moisturizing treatment naturally soothes and restores over-stressed skin. NaturalAtum, our natural replacement for petrolatum, lubricates the skin and leaves a protective film.
  • Cream with Kostol Naturemuls
    This silky soft, all natural moisturizing cream features Kostol NatureMuls as its main emulsifier, while also providing texture and thickness.
  • Creamy Eye Shadow “Mimosa”
    Give your eyes dimension and sparkle with this creamy shimmering eye shadow.
  • Daily Pot Corrector and Concealer
    Koster Keunen’s Enhans SB-63 increases payout and contributes to the overall creaminess of the formula.
  • Dewy Coverage Daily Foundation
    Koster Keunen’s Permulgin D emulsifier, contributes to the overall texture of the foundation.
  • Dreamy Creamy Orange Lotion
    Koster Keunen’s Kostol NatureMuls is a natural emulsifier, promotes rich and creamy textures.
  • Economy Styling Wax with SynKos 2030
    This classic Styling wax offers great attributes at low cost. It features SynKos Wax* as a better option for petrolatum and other petrochemical waxes.
  • Economy Styling Wax with SynKos 2050
    This classic Styling wax offers great attributes at low cost. It features SynKos Wax* as a better option for petrolatum and other petrochemical waxes. All SynKos Waxes provide good thickening and film forming properties, as does Synthetic Beeswax, a lower cost vegan replacement for Beeswax.
  • Eye, Lip, and Cheek Glaze
    Create a fresh faced look in minimal time with this ultra-creamy, buildable color for eyes, cheeks and lips.
  • Eyebrow Sculpting Cream
    Tame and tidy eyebrows with this rich Koster Keunen’s Eyebrow Sculpting Cream. This formula features Kester Wax K-SWR, which is a shellac wax replacement and acts as a film former, structurant, and fixative. Kester Wax CT contributes here to the formula’s stability, creaminess and spreadability.
  • Facial Oil
    Koster Keunen’s Facial Oil formula instantly delivers lightweight moisture and silky feel. Kester Wax K-24 provides all the benefits of natural oils without the greasy feeling or weigh-down. Sunflower Wax thickens the formula, making it easier to apply, and provides the user with a protective film.
  • Flush Glossy Lip Tint
    Kester Wax K-60P as a plasticizer, stabilizer which provides creamy structures and increases payout and our Sustainable White Beeswax is used as a structuring agent, film former and emollient.
  • Gel Eyeliner “Ink Black” with SynKos 2030
    This creamy gel eyeliner delivers powerful, vibrant color that glides on smooth for a flawless application. It features SynKos Wax 2030 as a better option for polyethylene and/or petrochemical waxes.
  • Gel Eyeliner “Ink Black” with SynKos 2060
    This creamy gel eyeliner delivers powerful, vibrant color that glides on smooth for a flawless application. It features SynKos Wax 2060 as a better option for polyethylene and/or petrochemical waxes.
  • Gel Eyeliner “Ink Black” with SynKos 2065
    This creamy gel eyeliner delivers powerful, vibrant color that glides on smooth for a flawless application. It features SynKos Wax 2065 as a better option for polyethylene and/or petrochemical waxes.
  • Glossy Lipstick “Fuchsia Rose”
    This lipstick glides on silky smooth, while giving lips a colorful shine. It features SynKos 2040 and SynKos 2065, which both provide excellent structure and contribute to the overall stability of the product.
  • Hair Defining Paste
    Inspired by American Crew Defining Paste, this styler provides medium hold, and low shine. Kester Wax CT provides structure and body to the product.
  • Hair Fiber 1
    Inspired by American Crew Fiber, this styler provides high hold, and low shine. Kester Wax SWR provides structure and body to the product.
  • Hair Fiber 2
    Inspired by American Crew Fiber, this styler provides high hold, and low shine. Kester Wax CT provides structure and body to the product.
  • Hair Mist
    Koster Keunen’s Kostol IBT is a high performing emulsifier, hair and skin conditioner. Self-emulsifying even at low percentages, can be added right to the water phase for a “one pot” processes.
  • Hair Styling Paste
    This hair styler provides medium hold, and low shine. Kester Wax CT provides structure and body to the product.
  • Healthy Skin Essential Cream
    Koster Keunen’s SynKos 2030 is a low melt point thickener, suitable replacement for petrolatum and other petrochemical waxes.
  • Lavender Hydration Stick
    Koster Keunen’s Kostol PGP emulsifier, skin moisturizer and Ozokerite 175 is the main structurant and stability enhancer.
  • Light Sunscreen Lotion with Beeswax
    This elegant sunscreen lotion features an optimum combination of Natural and Synthetic Waxes to achieve maximum SPF boosting properties, while remaining aesthetically pleasing.
  • Light Sunscreen Lotion with Enhans CY-62
    This elegant sunscreen lotion features an optimum combination of Natural and Synthetic Waxes to achieve maximum SPF boosting properties, while remaining esthetically pleasing.
  • Light Sunscreen Lotion with Enhans SB-63
    This elegant sunscreen lotion features an optimum combination of Natural and Synthetic Waxes to achieve maximum SPF boosting properties, while remaining esthetically pleasing.
  • Liquid Eye Shadow
    This creamy, shimmering eye shadow delivers vibrant, long lasting color. With Enhans PC-38 and Kester Wax K-82P as the main ingredients, the formula achieves the perfect consistency: thin enough for soft spreadability, yet thick and creamy for one swipe maximum deposition.
  • Liquid to Powder Sheer Coverage Foundation
    Koster Keunen’s Kostol PGP is the emulsifier, skin moisturizer and Kester Wax K-72 is the thickener and stability enhancer.
  • Longwear Lipstick “Red Pear”
    This elegant lipstick feels creamy on the lips and provides beautiful, long-lasting, matte coverage.
  • Longwear Liquid Eyeliner
    Line your eyes like a pro with this easy-to-use, highly pigmented precision longwear liquid liner. Powered by Enhans SB-63, the color glides on effortlessly; while Kester Wax K-82P ensures even film forming that lasts all day.
  • Lotion with Kostol Natural E
    Soothe and nourish dry skin with this all natural body lotion. This formula features Kostol Natural E, which serves as the natural emulsifier and stabilizer, as well as a mild thickener and skin conditioner.
  • Luxe Face Cream with SPF 15*
    Leave your skin feeling silky smooth and comfortably hydrated with this luxuriously thick face cream.
  • Luxe Natural Foundation Stick
    Koster Keunen’s Kester Wax K-24 is a semi-solid emollient with melt point at body temperature, provides added slip and our AR Cocoa Butter adds some structuring along with providing nourishment and moisture.
  • Luxurious Lengthening Mascara
    Koster Keunen’s Luxurious Lengthening Mascara features Kester Wax K-SWR. It is not only a shellac wax replacement but the primary component in this mascara due to its outstanding performance as a film former, structurant, fixative, gloss agent, and pigment disperser. Beeswax contributes here to the formula thickness, creaminess and spreadability.
  • Luxury Cream
    Sooth and nourish dry skin with this luxurious treatment. Kostol NatureMuls and Permulgin D serve as this formula’s emulsifiers, as well as contribute to the overall texture of the formula. Branched Kester Wax BK-40 acts as a thickener and adds to the creamy feel, while Kester Wax K-60P functions as a plasticizer and film former.
  • Melting Flower Serum
    Koster Keunen’s Kester Wax K-24 is a multifunctional ingredient, adds slip, feels light, melts at body temperature and provides slight cooling sensation.
  • Metallic Liquid Lip with Kostol Apifree
    Koster Keunen’s SynKos 2030 provides texture, replacement for petrolatum and other petrochemical waxes while our SynKos 2065 adds some structuring, stability, replacement for petrolatum and other petrochemical waxes.
  • Metallic Liquid Lip with Peg-8 Beeswax
    Koster Keunen’s SynKos 2030 provides texture, suitable replacement for petrolatum and other petrochemical waxes and our SynKos 2065 adds some structuring, stability enhancer, suitable replacement for petrolatum and other petrochemical waxes.
  • Mid-Day Texturizer and Shine Booster
    Koster Keunen, Inc. presents its new Cationic Carnauba Milk, a dispersion of Carnauba Wax and Behentrimonium Chloride in water.
  • Mineral Sunscreen Lip Balm with Beeswax (SPF 15+*)
    This mineral sunscreen lip balm provides broad spectrum protection from UVA & UVB rays using zinc oxide, perfectly dispersed in an elegant combination of ingredients.
  • Mineral Sunscreen Lip Balm with Enhans CY-62 (SPF 15+*)
    Sunflower Wax increases stick structure and stability, while Orange Peel Wax provides lips with anti-Inflammatory benefits and adds interest to the label. Enhans CY-62 increases stick payoff and boosts SPF.
  • Mineral Sunscreen Lip Balm with Enhans SB-63 (SPF 15+*)
    Our formula for mineral sunscreen lip balm provides broad spectrum protection from UVA & UVB rays using zinc oxide, perfectly dispersed in an elegant combination of ingredients.
  • Moisturizing Cream with Kostol D
    This cream will leave skin moisturized and soft. This lotion showcases Kostol D as the main emulsifier and a thickener, while the AR Cocoa Butter provides structure and cushion as well as quick spreading.
  • Moisturizing Face Cream (SPF 30*)
    Koster Keunen’s Permulgin D is a low cost high performing emulsifier.
  • Moisturizing Face Cream with Enhans Waxes (SPF 30*)
    This sunscreen showcases aesthetic improvements achieved by Specialty Waxes in addition to SPF boosting. Emulsions made with Enhans SB-63 and Enhans PC-38 have more gloss, more slip, and a pleasant after feel.
  • Moisturizing Lotion with Kostol D
    This simple lotion will leave skin moisturized and soft. This lotion showcases Kostol D as the main emulsifier and a thickener, while Enhans SB-63 has been proven to enhance skin moisturization and formula esthetics.
  • Moisturizing Shaving Cream with Kostol STMS
    Kostol STMS is a specialty emulsifier and thickener. It has properties as a film former, humectant, moisturizer, and foam booster, making it a perfect choice for shaving preparations.
  • Natural Blush “Blooming Dahlia”
    A blendable, buildable blush that creates a flush of color for a natural, healthy glow. This formula features Sunflower Wax which provides maximum structure and stability.
  • Natural Bronzing Stick
    Give your skin a healthy dose of sun-soaked color without exposure to dangerous UV rays from the sun or tanning beds. This luminous, no-commitment bronzer creates a subtle tan that looks incredibly natural, and washes off easily with soap and water.
  • Natural Conceal and Revamp Stick
    Koster Keunen’s Rice Bran Wax is the main structurant that provides maximum stability and our Kester Wax K-60P is a plasticizer that improves adhesion to the skin.
  • Natural Cream Eyeshadow
    A creamy, blendable eye shadow that glides across the skin to deliver a wash of color.
  • Natural Creamy Lipstick – Nude
    This all natural creamy lipstick glides on smooth and will keep your lips smooth and hydrated. This lipstick features Kostol Apifree and Sunflower Wax which provide the right amount of structure and stability.
  • Natural Frizz Control Serum
    This Frizz Control Oil formula instantly delivers lightweight curl definition and eliminates frizz.
  • Natural Gentle Body Wash
    A creamy cleansing body wash formulated with only gentle surfactants that cleanse the skin without upsetting its natural barrier properties.
  • Natural Hair Sculpting Paste
    This all natural formula provides texture and style. Kester Wax K-60P provides creaminess to the formula and acts as a natural fixative.
  • Natural Lipstick – Arabian Spice
    A super creamy, natural lipstick that glides on like satin and achieves single-stroke coverage. This formula features Sunflower Wax which provides maximum structure and stability.
  • Natural Solid Hot Oil Treatment
    This 100% natural, vegan formula featuring Kester Wax K-385 and Kester Wax K-24 will make hair feel nourished, conditioned and repaired.
  • Natural Sunscreen Stick (SPF 30*)
    Koster Keunen’s Kester Wax K-24 is a semi-solid emollient with melt point at body temperature, provides added slip.
  • Natural Vegan Lip Balm with SPF 15*
    This vegan, natural lip balm provides broad spectrum protection from UVA & UVB rays using zinc oxide, perfectly dispersed in an elegant combination of ingredients.
  • Natural Vegan Tinted Lip Gloss
    Soften and condition lips while leaving a hint of color and brilliant shine with this all natural vegan lip gloss.
  • Night Renewal Cream
    This incredibly rich and balmy night cream envelops the skin to provide a sensation of comfort and renewal. This cream features the multifunctional Kostol NatureMuls as the primary emulsifier and skin moisturizer, and adds texture and cushion to the cream.
  • On-the-go Moisturizing Cream
    Koster Keunen’s PEG-8 Beeswax is the co-emulsifier, increases product stability and adds gloss to the formula.
  • Pressed Rose Shimmering Highlighter
    Koster Keunen’s Enhans PC-38 provides a creamy structure and contributes to the overall feel of the stick.
  • Purely Natural Liquid Foundation
    This lightweight foundation with buildable coverage instantly gives skin a healthy look. This formula features Kostol Natural E, which serves as the natural emulsifier and stabilizer, as well as a mild thickener and skin conditioner.
  • Ready Steady Unisex Styling Butter
    Koster Keunen’s Kester Wax CT lanolin wax replacement, primary thickener, and promotes interesting textures.
  • Silky Make-Up Stick
    This convenient stick foundation goes on incredibly creamy, blends in seamlessly, and dries to a powdery matte, leaving skin flawless.
  • Soft Lotion Drops
    Koster Keunen’s Kostol STMS is a high performing emulsifier, thickener, hair and skin conditioner.
  • Soft Styling Paste
    Koster Keunen’s Branched Kester Wax BK-40 is a low melt point thickener, provides interesting spongy textures and lanolin wax alternative.
  • Spongy Styling Paste
    Koster Keunen’s Branched Kester Wax BK-40 is a low melt point thickener, provides interesting spongy textures and lanolin wax alternative. Our Kostol Apifree is an emulsifier, stabilizer and a vegan replacement for beeswax derivatives.
  • Stone Cream
    Koster Keunen’s Kester Wax K-72 is a soft structurant and stability enhancer while our Kester Wax K-60P is a plasticizer and improves adhesion to the skin.
  • Sun-Kissed Coral Crème Blush
    Koster Keunen’s Enhans SB-63 increases payout and contributes to the overall creaminess of the formula.
  • The Bee’s Knees Sugar Balm
    Koster’s Beeswax is a natural thickener which provides structure and particle suspension while our Kester Wax K-82P provides flowability to the formula, maintains viscosity and suppresses oil migration.
  • The Bunny’s Knees Vegan Sugar Balm
    Koster Keunen’s Kostol Apifree provides balm-like soft structures, flowability and wash-out.
  • Unisex Shaping Pomade
    Koster Keuen’s SynKos 2030 is a low melt point thickener, suitable replacement for petrolatum and other petrochemical waxes.
  • Vegan Body Lotion made with Organic Ingredients
    This 100% Vegan, 70%+ Organic Lotion features Kostol NatureMuls and Vegan Organic Emulsifying Wax as its emulsifiers.
  • Vegan Conditioner Made With Organic Ingredients
    This 100% Vegan, 70%+ Organic hair conditioner features Vegan Organic Emulsifying Wax and Kostol Natural E as its emulsifiers.
  • Vegan Creamy Mascara
    This 100% vegan, 95% natural mascara defines lashes, adds volume, lengthens and separates; lasting all day, without flaking or smudging. This formula features Kostol Natural E, a natural emulsifier, stabilizer, mild thickener and skin conditioner.
  • Vegan Hair Defining Paste with Kester Wax K-62
    Inspired by American Crew Defining Paste, this vegan styler provides medium hold, and low shine.
  • Vegan Hair Defining Paste with Kester Wax K-72
    Inspired by American Crew Defining Paste, this vegan styler provides medium hold, and low shine.
  • Vegan Lipstick – Arabian Spice
    A super creamy, natural vegan lipstick that glides on like satin and achieves single-stroke coverage.
  • Vegan Lipstick- Aubergine
    Get glossy, buildable color with this all natural vegan lipstick. This formula features Kester Wax K-BWR, a natural, vegan alternative to beeswax.
  • Vegan Moustache Wax
    This wax not only has an amazing hold, but also conditions your facial hair at the same time. This vegan moustache wax features Kostol Apifree, which contributes to hold and pliability without the build-up of beeswax.
  • Velvety Soft Lipstick
    This lipstick glides on silky smooth while giving lips a splash of color. It features SynKos 2050 and SynKos 2065, which both provide excellent structure and contribute to the overall stability of the product.