The Secret to Waterless Formulating

The waterless trend in cosmetic formulations is showing real staying power as consumers continue to grow more conscious of the importance of conserving water worldwide. Cosmetics users are also increasing their awareness of product ingredients and questioning both traceability and processing. The visible benefit of being able to choose how much water to use with a product is complimented with potential reductions in water use during manufacturing.

Besides the environmental benefits, concentrated formulations are generating consumer interest for their convenience: no large plastic bottles to carry around or find room for on the counter or in the shower. The potential for eliminating packaging also appeals to the eco-conscious. Koster Keunen’s slate of clean and natural ingredients offer you many formula options, whether you are aiming for waterless skin care, hair care, or even a shower formula that crosses over and does both.

Choosing to take one or more of your product lines waterless – or creating a new line for that purpose – has never been easier. Koster Keunen has been formulating waterless systems for decades and educating chemists on the secret to formulating waterless products that resonate with the eco-conscious consumer.

With the introduction of the FALL 2021 Creativity Kit in September 2021 you will have the opportunity to find out how Koster Keunen solved formulation challenges to deliver high quality shampoo and conditioner bars, shave sticks, lotion bars and more. When you sign up for a Zoom presentation about waterless trends you also receive prototypes and formulation guidance.

Koster Keunen is invested in having a positive impact on our world. That includes helping you and your customers to make great products that also reflect eco-conscious choices. Sign up today to join us on the journey to a more sustainable future.