The wide variety of formulas in personal care products increases the need for innovative plasticizers to maintain optimal consistency. In anhydrous systems, beeswax thickens and structures oils by forming stable gel networks where gel viscosity and hardness are proportional to the percentage of wax, but also depend on oil/wax compatibility. By manipulating a few variables, we can develop cosmetic products that run the gamut of textures, from waxy hard sticks to soft, sticky balms. Koster Keunen’s Kester Wax plasticizers, like Kester Wax K-82P and Kester Wax K-60P, are used in many cosmetic formulas to suppress crystallization and improve film formation, adhesion and formula stability. Take just three examples from our formulary to see the impact these Kester waxes can have.