The landscape of the cosmetics industry continually evolves, assembling an intriguing blend of overarching trends and intricate sub-trends, each tailored to distinct market segments. The dynamic realm of personal care showcases an array of prevailing themes, with a core emphasis on sustainability, eco-consciousness, and multifunctional innovations. Koster Keunen not only tracks the trends, we also provide the waxes and esters that give structure, texture, and shine to the products that put the blossom on personal care.

Opening the Door: Making Sustainability and Eco-conscious Options Inclusive

As the cosmetic horizon opens up, an emphasis on sustainability and eco-consciousness reveals a core value of responsibility and reverence for our planet. This eco-conscious pursuit extends beyond specific products, with a view to creating a more inclusive and diverse landscape. The industry envisions a future where every skin tone, texture, and shade are celebrated, reflecting a tapestry of human diversity.

We’re Are All One Hive

Using sustainable beeswax supports hundreds of thousands of people and keeps millions of bees healthy. Learn more below.

Continuing to drive skincare trends is an approach that seamlessly integrates clean ingredients with functional actives. The spotlight is on the synergy of clean components and safe synthetics, striking a harmonious balance that resonates deeply with conscientious consumers. As this “cleanical” movement expands, it illuminates a path to products that are functional but also embody a philosophy that aligns with both nature and science.

Synergy in Texture and Structure: Example Formulas Right on Trend

Hair care trends, too, unfurl a whole vista of skin-friendly constituents and imaginative textures. The industry has turned the limelight on nurturing care for curly hair. Hydrated, lustrous hair with a healthy scalp becomes a hallmark of beauty, echoing the industry’s unwavering commitment to holistic well-being. Koster Keunen’s Dry Hair Remedy Conditioning Mask takes the current trend to use face care ingredients and concepts. Here we see the smoothing properties of a mask employed to detangle, condition, and leave hair feeling soft and smooth. Better yet, this example formula offers a simple chassis, which allows you to customize your formula to your brand requirements. Featuring natural Cocoa Butter, this hair mask offers richness and deep conditioning.


Dry Hair Remedy Conditioning Mask

Formula #: 2/22-286/120-3A

Ingredient Trade Name INCI Name %
Phase A
Deionized Water Aqua 74.35
Disodium EDTA Disodium EDTA 0.05
Optiphen Phenoxyethanol, Caprylyl Glycol 1.0
Glycerin Glycerin 5.0
Citric Acid Citric Acid 0.6*
Phase B
KostolIBT Cetearyl Alcohol, Behentrimonium Methosulfate 6.0
Kester Wax K-48 Cetyl Palmitate 3.0
AR Cocoa Butter Theobroma Cacao (Cocoa) Seed Butter 4.0
SchercodineS Stearamidopropyl Dimethylamine 2.0
BelsilDM 100 Dimethicone 4.0

Nurturing lip care rituals and invigorating lip scrubs to lip-centric expressions of every color in the rainbow are strong features of the season. And what says care more than the most elemental moisture bearer, lip balm. This structurally stable stick marries stability and high melt point with excellent payout in a vegan formula that everyone will be pleased to use. Koster Keunen’s Synthetic Beeswax is front and center in a system that allows your formulation to appeal to the widest variety of cosmetic users.


Classic Everyday Lip Balm

Formula #: 8/23-122/889-2

Ingredient Trade Name INCI Name %
Phase A
Synkos 2065 Synthetic Wax 9.0
Synthetic Beeswax Synthetic Beeswax 13.0
Kester Wax K-82P C18-38 Alkyl Hydroxystearoyl Stearate 3.0
Jeechem CTG Caprylic/Capric Triglyceride 35.0
Castor Oil Ricinus Communis (Castor) Seed Oil 32.0
Dermol IPP Isopropyl Palmitate 7.0
Vitamin E Acetate Tocopheryl Acetate 1.0

Ever-changing trends dictate what products brands offer. The right waxes and esters give shape and texture to your range of formulations. Contact us to make Koster Keunen innovative components part of your formulation inventory.

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About Koster Keunen

Koster Keunen has been working with wax since 1852 and has used our extensive experience and knowledge base to continuously develop new chemistries. Whether you are developing a new product, or need help with a reformulation or replacement, contact us to learn more about how we source, refine or develop waxes so you can create the perfect formula.