Sunflower wax provides structure to many anhydrous systems, regardless of oil medium or presence of pigments/powders. Even at low percentages, it can improve high temperature stability, preserve stick integrity, and offset a tacky feel.
Plasticizers are multifunctional tools that will support all types of formulation. They will give the formula both consistency and stability. They also create creamy textures in high wax content formulas. Finally, they can fix a myriad of formulation challenges.
Current market expectations for innovative deodorant products include a naturally derived, sturdy structure with the right amount of pay-off. A stick formula needs to suspend a large volume of powder, and remain structurally intact after multiple applications.
At Koster Keunen we strive to educate, and in this article we will go back to basics to provide an overview and better understanding of one of the staples of the beauty industry and the oldest wax known to man: Beeswax.
The personal care industry has always been resilient, even during economic downturns. As consumers evolve and adapt, so do their demands, and the days when beauty products only needed to deliver a result are gone.
Koster Keunen Proves the Top 7 Wax Myths FALSE!
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