What stalls innovation in a hair care range? Is it R&D time, formulation complexity, or just finding the formulations that speak to your consumer base? Koster Keunen is on the job with scalable formulations that make creating a whole line of haircare products smooth sailing.
Take off with a Big Head Start
This is the luxury of having cosmetic chemists create and test example formulations to help streamline your process. The Hair Playbook, a collection of example formulations, takes advantage of over 150 years of wax production, formulation, and innovation in cosmetic chemistry to make your systems better, while supporting a smoother and easier formulation process.
Featured Formulas to Make Headlines
Key features of the haircare lines you are producing become the focus when you can effectively aim your products at target audiences. This month, we are highlighting three sample formulas that span three demographics with haircare options to turn the spotlight on your brand.
Color Deposition Conditioner “Ultra Violet”
Formula #: 1/18-529/287/358-6B
Teens are looking for fun! Sleek texture and fun colors grab attention. Make it easy to use, and you have an “in.” But teens keep up with trends, so a simple chassis that allows for addition of up-to-date actives gives you an edge in formulating as quickly as this season’s hot colors change. This formulation features Kostol STMS for superior conditioning and frizz control, and Kester Wax K-24 for a pleasant, non-greasy feel.
| Ingredient Trade Name | INCI Name | % |
| Phase A | ||
| Deionized Water | Aqua | 72.6 |
| Celquat SC-230 M | Polyquaternium-10 | 0.2 |
| Glycerin | Glycerin | 3.0 |
| Optiphen | Phenoxyethanol, Caprylyl Glycol | 1.0 |
| Arianor Jade Blue | HC Blue 15 | 0.1 |
| Arianor Magenta | Basic Violet 2 | 0.1 |
| Phase B | ||
| Kostol STMS | Cetearyl Alcohol, Behentrimonium Methosulfate, Bis-PEG-18 Methyl Ether Dimethyl Silane | 4.0 |
| Kostol PGP | Polyglyceryl-3 Stearate, Beheneth-5 | 1.5 |
| AR Cocoa Butter | Theobroma Cacao (Cocoa) Seed Butter | 3.0 |
| Kester Wax K-24 | Lauryl Laurate | 3.0 |
| Cetyl Alcohol | Cetyl Alcohol | 1.0 |
| Dermol IPP | Isopropyl Palmitate | 3.0 |
| Dermol OP | Ethylhexyl Palmitate | 3.0 |
| Phase C | ||
| Belsil PDM20 | Trimethylsiloxyphenyl Dimethicone | 3.5 |
| “Breeze Fresh” | Parfum | 1.0 |
Every Strand Hair Cream
Formula #: 1/25-10013/10093/358-4
Haircare, like so much of personal care, has seen boundaries and categories dissolve. Products are now so much more accessible to everyone and formulation is moving with the times. Every Strand Hair Cream is a glossy, unisex conditioning lotion formula that brings ease of use that can be appreciated by everyone. Kostol TMC-25 gives the formulation a lovely afterfeel so important to leave-in formulations, and SynKos M-1063 provides the performance benefits of microcrystalline waxes, without the petrochemical footprint.
| Ingredient Trade Name | INCI Name | % |
| Phase A | ||
| Deionized Water | Aqua | 83.2 |
| Jaguar C-17 | Guar Hydroxypropyltrimonium Chloride | 0.4 |
| Zemea Propanediol | Propanediol | 2.0 |
| Celquat SC-230 | Polyquaternium-10 | 0.2 |
| Lincoserve WpH-LO | Pentylene Glycol, Propanediol, Caprylyl Glycol, Ethylhexylglycerin | 1.0 |
| Citric Acid | Citric Acid | 0.2 |
| Phase B | ||
| Kostol TMC-25 | Cetearyl Alcohol (and) Behentrimonium Chloride | 6.0 |
| Synkos M-1063 | Synthetic Wax | 5.0 |
| Kester Wax K-24 | Lauryl Laurate | 2.0 |
Blow Out Bae Lotion
Formula #: 2/25-10013/358-1
Creating a luxury or salon line? Blow Out Bae Lotion is all that. Moisture and smoothing for all hair types. The slip and comforting low melt point of Kester Wax K-24. This example formulation provides a foundation of a lush, glossy, white lotion, ready to carry your signature actives with a top-of-the-line look and feel, based on the best ingredients at every stage of your system.
| Ingredient Trade Name | INCI Name | % |
| Phase A | ||
| Deionized Water | Aqua | 79.9 |
| Jaguar C-17 | Guar Hydroxypropyltrimonium Chloride | 0.4 |
| Glycerin | Glycerin | 2.0 |
| Gafquat 755NC | Polyquaternium-10 | 6.0 |
| Optiphen | Phenoxyethanol, Caprylyl Glycol | 1.0 |
| Citric Acid | Citric Acid | 0.2 |
| Phase B | ||
| Kostol TMC-25 | Cetearyl Alcohol (and) Behentrimonium Chloride | 6.0 |
| Kester Wax K-24 | Lauryl Laurate | 4.5 |
In addition to The Hair Playbook, we offer a wide range of formulation samples for cosmetic chemists to find inspiration or kick off a season of innovation.
How Can We Help You Kick off Innovation?
Koster Keunen builds our example formulations to make your time at the bench more efficient. Whether you are creating a complete new line or refreshing your existing brand, we are delighted to work with you to ensure the successful incorporation of our quality ingredients into your range. Contact us to start a conversation.
About Koster Keunen
Koster Keunen has been working with wax since 1852 and has used our extensive experience and knowledge base to continuously develop new chemistries. Whether you are developing a new product, or need help with a reformulation or replacement, contact us to learn more about how we source, refine or develop waxes so you can create the perfect formula.
