• Inspired by American Crew Defining Paste.
  • Provides medium hold, and low shine.
  • Thick and creamy, without lanolin wax.


  • Kester Wax CT: Vegan wax blend designed to mimic the properties of lanolin wax. Thickener, film former, texturizer, thickener, emollient. Usage level 0.5-20%.
  • Kester Wax K-62: Naturally derived wax ester of plant origin. High melt point solid wax, provides hard structure in anhydrous applications. Structurant. Usage level 1-20%.
  • PEG-8 Beeswax: Beeswax derivative that increases compatibiltiy with polar materials. Promotes creamy textures and spreadability in anhydrous systems. Co-emulsifier, stabilizer in emulsions. Usage level 1-10%.
  • Permulgin D: Non-ionic, high, HLB emulsifier designed for multiple formula types, good pH tolerance. Highly compatible.


Main Topic

  • Hair Care

Sub Topics

  • Hair Styling
  • Unisex


  • Begin heating water to 80°C, add Phase A ingredients one by one, mixing until uniform.
  • Combine Phase B ingredients, and heat to 80–85°C until melted.
  • Add Phase B to Phase A under agitation and mix at high speed until emulsion is uniform.
  • Cool to 60-65°C, add Phase C.
  • Pour into containers at 55-60°C.

Stability Information

Three months at 45°C, three months at room temperature, three freeze/thaw cycles.

Supplier Information

  1. Koster Keunen, Inc.
  2. Lubrizol
  3. Rita
  4. Brenntag Specialties
  5. BASF

Ingredient Trade Name



Phase A
Deionized Water Aqua 49.65
Disodium EDTA Disodium EDTA 0.05
Pemulan TR-12 Acrylates/C10-30 Alkyl Acrylate Crosspolymer 0.1
Tealan 993 Triethanolamine 0.2
Optiphen4 Phenoxyethanol, Caprylyl Glycol 1.0
Glycerin Glycerin 3.0
PVP K-904 PVP 5.0
Phase B
Kester Wax CT1 C32-36 Isoalkyl Stearate, Polyhydroxystearic Acid, Stearyl Behenate, Cetearyl Alcohol, Polyglyceryl-3 Stearate, Polysorbate 60 18.0
Kester Wax K-621 Stearyl Behenate 8.0
Peg-8 Beeswax1 Peg-8 Beeswax 4.0
Permulgin D1 Cetearyl Alcohol, Ceteareth-20 6.0
Cutina AGS5 Glycol Distearate 2.0
Phase C
Fragrance Parfum 1.0
SD Alcohol Alcohol Denat 3.0