Curated skincare routines have become a must-have for all ages, raising the profile of clean formulas, as consumers continue to look for relatable ingredients. Connecting to the trend for glowing, healthy-looking skin is about embracing the simple luxury of superior texture and formulation.
On-Camera Glam or Simplicity? Both, Thanks!
The development of short-format social media video has brought with it an amazing array of viral trends. One thing they have in common is bringing the viewer along with products they can obtain and/or effects they can duplicate. Whether you are looking to harness decorative shine or riding the wave of wellness to make skin glow, Koster Keunen has the ingredients to help you create those on trend formulas.
Example Formulas that Flaunt What You’ve Got
One attribute that skincare influencers can agree on is that skin must show off a glowing, healthy appearance. Our example formulas demonstrate three options for formulations that begin with a pleasant feel and finish with emollient softness.
DreamMelt Cream
Formula #: 3/23-258/358-3
What could be better than a cream with an interesting pick-up, that melts into a luxurious feel? It could only be an emulsion with a chassis that allows your range to bring along its signature actives. Utilizing Sunflower Wax, with its flexible structuring capabilities, and Kester Wax K-24, DreamMelt Cream offers a sample formulation that gives you options. Kester Wax K-24 makes for delightful feel, with a low melt point that adds slip on body contact, feeling cool and smooth, while reducing greasy feel in this natural, vegan body cream.
| Ingredient Trade Name | INCI Name | % | |
| Phase A | |||
| Sunflower Wax | Helianthus Annuus (Sunflower) Seed Wax | 5.0 | |
| Kester Wax K-24 | Lauryl Laurate | 11.0 | |
| Cetiol CC | Dicaprylyl Carbonate | 11.0 | |
| Almond Oil | Prunus Amygdalus Dulcis (Sweet Almond) Oil | 16.0 | |
| Isolan GPS | Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate | 3.0 | |
| Zn Stearate | Zinc Stearate | 0.5 | |
| Phase B | |||
| Deionized Water | Aqua | 48.5 | |
| Optiphen | Phenoxyethanol, Caprylyl Glycol | 1.0 | |
| Glycerin | Glycerin | 3.0 | |
| Magnesium Sulfate | Magnesium Sulfate | 1.0 | |
Skin Harmony Balm
Formula #: 1/25-188/258/10092-11
Social media is replete with quick fixes, so consider a balm that soothes dry skin anywhere, and feels delightful! Our Skin Harmony Balm formulation fits the trend for embracing the simplicity of all-in-one products that care for skin, while offering a 100% natural and vegan footprint. Once again, Sunflower Wax brings structuring capabilities, while Bayberry Wax offers emollience and a butter-like texture, along with its signature pleasant fragrance. And keeping the slip smooth and the finish feeling cool, Kester Wax K-24.
| Ingredient Trade Name | INCI Name | % | |
| Phase A | |||
| Bayberry Wax | Myrica Cerifera (Bayberry) Wax | 12.0 | |
| Sunflower Wax | Helianthus Annuus (Sunflower) Seed Wax | 10.0 | |
| Kester Wax K-70P | C18-38 Alkyl Hydroxystearoyl Stearate | 15.0 | |
| Kester Wax K-24 | Lauryl Laurate | 8.0 | |
| Jeechem CTG | Caprylic/Capric Triglyceride | 22.0 | |
| Jojoba Oil | Simmondsia Chinensis (Jojoba) Seed Oil | 18.0 | |
| Rice Bran Oil | Oryza Sativa (Rice Bran) Oil | 14.0 | |
| Vitamin E Acetate | Tocopheryl Acetate | 0.1 | |
Skin Gloss
Formula #: 2/25-358/258-3
The glitz, the glow, the Gloss! Our final sample formulation this month puts the shine on. Featuring our Kester Wax K-70P plasticizer, this stable, pumpable oil delivers moisture and gloss right where it is wanted. The anhydrous formula once again takes advantage of the feel-enhancing attributes of Kester Wax K-24. Our Skin Gloss pumpable oil example formulation shows that having the look is good, but when the look and feel are both on point, the whole picture comes together, shining!
| Ingredient Trade Name | INCI Name | % |
| Phase A | ||
| Sunflower Wax | Helianthus Annuus (Sunflower) Seed Wax | 8.0 |
| Kester Wax K-70P | C18-38 Alkyl Hydroxystearoyl Stearate | 5.0 |
| Kester Wax K-24 | Lauryl Laurate | 28.0 |
| Jeechem CTG | Caprylic/Capric Triglyceride | 20.0 |
| Squalene Premium | Squalene, Olea Europaea (Olive) Fruit Oil | 10.0 |
| Jojoba Oil Golden Grade | Simmondsia Chinensis (Jojoba) Seed Oil | 10.0 |
| Textron Rose Hip Oil | Rosa Canina (Rosehip) Seed Oil | 8.0 |
| Virgin Argan Oil | Argania Spinosa Kernel Oil | 10.0 |
| Vitamin E Acetate3 | Tocopheryl Acetate | 1.0 |
Setting trends and supporting your customer’s love of in-style products make for exciting times in formulation. But what keeps them coming back are systems that feel great and perform beautifully. Koster Keunen has waxes that have stood the test of time, and the innovative wax chemistry that is pushing aside the boundaries of clean beauty. If you are looking to catch the current spirit of cosmetic chemistry, contact us. Our formulators would love to discuss how our products can help you meet your goals.
About Koster Keunen
Koster Keunen has been working with wax since 1852 and has used our extensive experience and knowledge base to continuously develop new chemistries. Whether you are developing a new product, or need help with a reformulation or replacement, contact us to learn more about how we source, refine or develop waxes so you can create the perfect formula.
