This is a fantastic time to be formulating lipstick. There is a brilliant diversity of fashions right now. The high style look of deep, dark shades and matte texture is holding sway at the same time that glossy shades, made neutral to create a monochrome look, is inspiring consumers to get their smile on. Lipstick can both create and reflect a mood, and gives wearers the opportunity to change at a whim.
Your brand’s formulas can take your clientele to the edge of fashion and fun, from the sharp, power reds, to the season’s strong wines, out on the town in the neon colors that say day-to-night fun or bring subtlety to their palette with shades of nude, latté, and mauve. 2022 is a year for getting out and trying something new, and the vast range of colors that are on-trend really reflects this moment.
Beyond fashion, this year’s burgeoning trend for multi-beneficial lipstick formulations opens the door to show off products with even wider appeal. When creating a fabulous look you can also highlight your responsible sourcing, upcycled ingredients, efforts to support the environment and overall sustainability! Using ingredients that are natural, renewable and sourced responsibly lifts your product line from looking good to creating a good look for you and your customers.